It wasn’t until 2018 when launching my first business that I realized all these passions could culminate into helping brands maximize their potential.

You could say I’ve always been a fashion enthusiast and data nerd, into crunching numbers and all things email marketing.

HI, I’M SAM

Someone once said, "You don't succeed your way to the top, you fail your way to the top." That's certainly true of my journey to become an entrepreneur. It’s a long and difficult one filled with roadblocks and detours.

In fact, I'm an ex-stiletto-heeled pencil skirt-wearing customer success executive turned entrepreneur who is still making mistakes and doing my best to learn and grow from them

I didn’t always have this business: the clients, the course, the sales, the accolades...

Behind the Brand

thus launching my solopreneur journey.

Along the way, I explored retail, working as a bridal consultant and a bookkeeper for a fashion boutique. 

Despite interning at Versace and loving it, financial struggles led me to pivot into the digital space, where I excelled in customer service and eventually led Customer Success at Torstar Digital. After falling in love with the startup world during stints at TouchBistro Canopy Labs, a data analytics firm, I discovered a passion for data and email marketing. When the analytics firm was acquired, my CEO encouraged me to start consulting…

From an early fascination with the transformative power of style, I pursued Fashion Management and unexpectedly started my entrepreneurial journey. Initially, I catered to personal shopping clients and ventured into selling custom-made dress shirts.

It was that journey and countless supporters that enabled me to build my business.

all facets of your company.

I use my expertise in all areas to create a well-rounded strategy that is informed by 

I know a thing or two about digital marketing and all that it encompasses. Managing your strategy, I help your brand say goodbye to lost customers and missed revenue streams and hello to email marketing strategies that actually work for your business.

My mission is to empower fashion and beauty brands with elevated marketing solutions that blend data-driven insights, creative vision, and industry expertise. I am committed to becoming the trusted marketing partner that bridges the gap between business objectives and creative aspirations, driving measurable results and fostering sustainable growth within the dynamic fashion landscape. 

Through insights into effective email and SMS marketing, I aim to help brands build stronger connections with customers, boost engagement, and improve their overall bottom line.

Putting together email marketing and SMS campaigns as well as digital marketing strategies for direct-to-consumer & brick and mortar fashion and beauty brands is my specialty.

I now combine my passion for fashion, beauty, data, and email marketing to optimize brands' strategies and drive revenue.

Agree? We could probably be BFFS.

Did I mention my dog?

I splurge on my dog, skincare, food, and all things home. And I refuse to pay shipping fees.

champagne, sushi, caviar, good skincare, music, great food and good laughs.

All About

06

artificial people, artificial plants, artificial results, bullsh*t, band-aid fixes, boring anything, multitasking.

Not About

05

Organizing and time blocking my day…oh and of course my dog!

Current Obsessions

04

Tuesdays with Morrie

My Favourite Book is

03

Start a DTC Brand

Most Likely To

02

Order Me A Glass of Bubbly

Always

01

You Should Probably Know

Things

self-
care

podcasts

retail therapy

Finding Inspiration From

I'm all about slinging tools, tips, templates, and strategies, and that's the real deal you're in for! Seize the moment to snag our A-list resources without spending a dime. 

Hit that link and watch as they zoom into your inbox, charged up and ready for you to conquer!

Freebies!

unleash the

Unleash the Freebies!

Plunge into the cream of the crop and ignite your hustle. 

Gain valuable strategic insights to optimize your strategies and fuel business growth. I’m all about making personal connections so you feel understood and cared for. Together, we will foster a growth-oriented mindset that can lead to long-term benefits for your businesses.

Partnering with me provides fashion and beauty businesses with peace of mind, knowing their email and SMS marketing campaigns are in expert hands, allowing them to focus on other vital aspects of their operations.

- Unknown

"Find work you love doing. With people you love spending time with."

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