Someone once said, "You don't succeed your way to the top, you fail your way to the top." That's certainly true of my journey to become an entrepreneur. It’s a long and difficult one filled with roadblocks and detours.
In fact, I'm an ex-stiletto-heeled pencil skirt-wearing customer success executive turned entrepreneur who is still making mistakes and doing my best to learn and grow from them
I didn’t always have this business: the clients, the course, the sales, the accolades...
Behind the Brand
thus launching my solopreneur journey.
Along the way, I explored retail, working as a bridal consultant and a bookkeeper for a fashion boutique.
Despite interning at Versace and loving it, financial struggles led me to pivot into the digital space, where I excelled in customer service and eventually led Customer Success at Torstar Digital. After falling in love with the startup world during stints at TouchBistro Canopy Labs, a data analytics firm, I discovered a passion for data and email marketing. When the analytics firm was acquired, my CEO encouraged me to start consulting…
From an early fascination with the transformative power of style, I pursued Fashion Management and unexpectedly started my entrepreneurial journey. Initially, I catered to personal shopping clients and ventured into selling custom-made dress shirts.
It was that journey and countless supporters that enabled me to build my business.
As an Email Marketing and SMS Campaign Specialist,
in a nutshell
My Extensive Background In Digital Marketing
My journey has been one of continuous learning and application of Customer Journey Mapping, focusing on leveraging data-driven insights to enhance client revenue and sales growth. It's this commitment to using actionable insights that empowers business owners to realize their growth potential, setting a new standard for what's possible in digital marketing.
Transitioning to a role as Vice President of Customer Success
all facets of your company.
I use my expertise in all areas to create a well-rounded strategy that is informed by
I know a thing or two about digital marketing and all that it encompasses. Managing your strategy, I help your brand say goodbye to lost customers and missed revenue streams and hello to email marketing strategies that actually work for your business.
My mission is to empower fashion and beauty brands with elevated marketing solutions that blend data-driven insights, creative vision, and industry expertise. I am committed to becoming the trusted marketing partner that bridges the gap between business objectives and creative aspirations, driving measurable results and fostering sustainable growth within the dynamic fashion landscape.
Through insights into effective email and SMS marketing, I aim to help brands build stronger connections with customers, boost engagement, and improve their overall bottom line.
Putting together email marketing and SMS campaigns as well as digital marketing strategies for direct-to-consumer & brick and mortar fashion and beauty brands is my specialty.
I now combine my passion for fashion, beauty, data, and email marketing to optimize brands' strategies and drive revenue.
Embracing Startup Culture at TouchBistro
2014
A Digital Media Career Begins with Torstar Digital
2006
Carving My Niche in Fashion Industry Careers
2002 - 2006
where it started
Dreaming Big with Private Shopping Services
2001
Through The Years
I embarked on my entrepreneurial journey, offering personalized shopping services to busy professionals. This venture wasn't merely about shopping; it was a mission to provide a bespoke experience, blending my passion for fashion with the convenience professionals craved.
These years were an immersive exploration into the fashion industry, where my professional shopping habits and keen insights began to shape my future. It was a period of intense learning and growth, setting the stage for a meaningful career in fashion.
Transitioning into the digital realm, I joined Torstar Digital, marking a significant pivot in my career. This move allowed me to delve into digital media, understanding its potential to revolutionize how we consume content and engage with the world.
Leaving the corporate world, I ventured into the vibrant startup ecosystem with TouchBistro. This phase was about agility, innovation, and the thrill of contributing to a burgeoning company's growth, embodying the essence of startup culture.
Mastering Data-Driven Marketing at Canopy Labs
2017
At Canopy Labs, I unlocked the potential of data-driven marketing, leveraging analytics for revenue growth strategies. This experience was transformative, showcasing the power of data in crafting successful marketing campaigns.
From Martech Solutions to Personalized Brand Strategies with CX By Design
2018
Founding CX By Design, I initially focused on Martech solutions before pivoting to offer specialized consulting in email and SMS marketing strategies. This evolution reflected my commitment to enhancing direct communication channels for brands, ensuring impactful engagement with their audiences.
Balancing Work and Personal Life as a First-Time Dog Owner
2019
Adopting a dog brought an invaluable balance to my life, teaching me about love, patience, and the joys of furry companionship. This personal milestone added a new dimension to my journey, enriching my experiences beyond the professional sphere.
Aligning with Fashion's Elite
2020
My expertise led me to collaborate with iconic fashion brands, a testament to my fashion career insights and the high-value impact of my work. It was a year of validation and significant achievements in the fashion industry.
Joining the Exclusive Ranks of MarketerHire
2021
My admission into MarketerHire's elite circle of marketing talent marked a significant career milestone. It underscored my dedication to excellence and connected me with a network of top-tier marketing professionals.
Launching 'Born To Be' Podcast and Diving into Food Industry Entrepreneurship
2022
I explored new ventures by launching a podcast and stepping into the DTC brand space within the food industry. These initiatives were about storytelling, sharing passions, and creating impactful ventures, merging my entrepreneurial spirit with innovative content creation.
new phase of growth and evolution
A Bold New Chapter with Business Before Fashion
2023
Rebranding to Business Before Fashion, I embraced a new phase of growth and evolution. This strategic move was about refining my online presence and amplifying my voice in the industry, staying true to my roots while exploring new horizons.
Agree? We could probably be BFFS.
Did I mention my dog?
I splurge on my dog, skincare, food, and all things home. And I refuse to pay shipping fees.
champagne, sushi, caviar, good skincare, music, great food and good laughs.
All About
artificial people, artificial plants, artificial results, bullsh*t, band-aid fixes, boring anything, multitasking.
Not About
Organizing and time blocking my day…oh and of course my dog!
Current Obsessions
Tuesdays with Morrie
My Favourite Book is
Start a DTC Brand
Most Likely To
Order Me A Glass of Bubbly
Always
You Should Probably Know
Things
self-
care
podcasts
retail therapy
Finding Inspiration From
I'm all about slinging tools, tips, templates, and strategies, and that's the real deal you're in for! Seize the moment to snag our A-list resources without spending a dime.
Hit that link and watch as they zoom into your inbox, charged up and ready for you to conquer!
Freebies!
unleash the
Unleash the Freebies!
Plunge into the cream of the crop and ignite your hustle.
Gain valuable strategic insights to optimize your strategies and fuel business growth. I’m all about making personal connections so you feel understood and cared for. Together, we will foster a growth-oriented mindset that can lead to long-term benefits for your businesses.