What Kind of eComm Email Creator Are You?

Want to scale up to eCommerce powerhouse status?
Then it's time to step up your email game!

take the quiz to found out!

Whether you’re looking for à la carte solutions or full packages, we have something to help you maximize your brand’s potential.

+ Retention Partner

Optimization, Strategy

Let’s Work Together

Email & SMS Audit

Customer Journey Mapping

Email & SMS Program Strategy & Management

Email & SMS Automated Flows

List Management

App Suggestions & Optimizations

Ongoing Strategic Consulting & Program Optimization

Email Growth & Optimization

Work With Me

Email & SMS Audit

Customer Journey Mapping

Strategic Consulting & Program Optimization

App Suggestions & Optimizations

Just the Strategy

Email & SMS Audit

Customer Journey Mapping

Strategic Consulting & Program Optimization

Email & SMS Automated Flow

App Suggestions & Optimizations

À La Carte

Get expert guidance in your back pocket with ongoing support to transform your marketing strategy into a powerful revenue generator for your brand

Unlimited access to specialized knowledge

I’ll review implementation status, past and upcoming campaign strategy, flow, and opt-in performance.

2x meetings per month

How It

Lara Alves, Director, CRM and Retention, Mack Weldon

“Working with Sam for the past year has been great! She met each project with fresh ideas founded on experience and a positive, open attitude. I 100% trust Sam's judgment.”

“The strategic changes Sam implemented with us are already realizing strong results.”

Lindsay King, CEO, ADD TO CART COMMERCE

“Sam has been an excellent partner on several engagements with our studio. With her core focus on CRM, Email, and SMS Marketing, she can easily implement that knowledge into a client’s email and SMS program. She knows Klaviyo inside and out and can set up and build customized programs to hit each client’s specific growth objectives.”

“Sam's good-natured approach and positive attitude are contagious,and she has an impressive work ethic."

Jackie Zischang, Head of Growth, Pet Honesty

“She brings both an executional and strategic skillset to the table. When we brought Sam on she was quick to get up to speed with what we were doing and started providing POVs and guidance immediately, which helped us not miss a beat after an internal CRM team member had left. She is also an absolute pleasure to work with. I highly recommend Sam for anyone who is looking to take their CRM marketing to the next level!”

“Hands down, Sam is the best CRM Specialist I have ever worked with.”

Basically you can call me your newest team member. Once upon a time, I started working with Marketing technology (known as MarTech) SAAS organizations and then accidentally got into working directly with brands and now I’ve found myself here, talking to you. I’m a big believer in personal style, saying what you mean, and asking for exactly what you want.

(not that kind!)

your brand new internet friend with benefits

I’m Sam McGregor,

Meet the Founder

Imagine us diving deep into your brand's world, discovering every gem and rough edge. We then develop a customized action plan, focusing on enhancing your content marketing to drive better engagement and conversion rates. We then craft a master plan, polishing those edges and making your gems dazzle even brighter, all to captivate your audience like never before.

Q. How does the optimization process work?

Think of us as your go-to for giving your online game a major boost to enhance your online presence, streamline marketing strategies, and improve customer retention rates. Through detailed analysis and strategic planning, we identify opportunities for growth and offer tailored solutions to meet your specific business needs, making sure your marketing is on point and your customers stick around because they love what you do.

Q. What services do optimization and retention partners offer?

Retention is the art of keeping your audience close and engaged. It’s about creating a bond that lasts, turning customers into loyal fans who love and advocate for your brand. In this journey, every customer feels seen, heard, and appreciated, fueling your brand's growth with genuine connections.

Q. Why is customer retention important?

FREQUENTLY ASKED QUESTIONS

If you’re ready to capture new clients and create campaigns that drive the results, let’s work together. I’ll give you the strategies you need to propel your brand and work for your business.

Let’s Collaborate

Sound Like We’re A Good Fit?

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E. sam@businessbeforefashion.com
T. 416.710.5534

I’m based in Canada but available for travel worldwide.